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Resume

About Me

Bilingual (FR/EN) Creative Manager with 10+ years of experience leading cross-functional marketing and design initiatives across digital, print, and retail environments. Known for combining strategic thinking with visual storytelling to build brands, drive engagement, and execute high-impact campaigns. Proven ability to lead teams, manage complex projects, and adapt quickly to new tools and platforms. Skilled in content strategy, branding, email marketing, and CMS-based content updates—with a growing focus on performance-driven marketing and analytics. Highly collaborative, detail-oriented, and energized by fast-paced, purpose-driven work.

Work Experience

SharkNinja

Creative Manager

Dec. 2022 - Present

Drive content and creative strategy tailored to the Canadian market, ensuring alignment with brand standards and regional business goals. Lead the creation of full-funnel marketing materials across digital, retail, trade, and event channels. Collaborate closely with global and local teams to adapt briefs, develop original content, and support campaign execution.

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  • Defined and championed the Canadian marketing voice, delivering authentic and locally resonant creative across platforms.

  • Directed brainstorming sessions and guided creative execution for high-impact campaigns, balancing strategic intent with visual excellence.

  • Managed key relationships with agencies, vendors, media partners, and influencers to ensure creative alignment with business priorities.

  • Oversaw multiple creative projects from brief to delivery, consistently meeting tight deadlines and managing resources effectively.

  • Mentored and supported junior creatives, promoting a collaborative, high-performing team culture.

  • Produced compelling bilingual content, reinforcing brand consistency and engaging diverse audiences.

  • Streamlined translation workflows, improving efficiency and content accuracy across multilingual deliverables.

  • Collaborated on campaign planning with a focus on learning performance-driven marketing.

  • Familiar with CMS platforms for content updates; quick to onboard to new systems and workflows.

Broccolini Construction Inc.

Graphic Designer

Apr. 2018 - Oct. 2022

Designed and produced marketing materials for real estate and internal projects, ensuring brand consistency across print and digital platforms–including social media, investor decks, advertisements, and email campaigns. Collaborated with cross-functional teams to support large-scale property developments and internal initiatives.

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  • Played a key creative role in high-profile real estate projects such as Victoria sur le Parc, Le Sherbrooke, and 628 Saint-Jacques, developing promotional assets and client proposals.

  • Created visually compelling email campaigns for project launches, event promotions, and client communications; aligned content with marketing strategy and brand identity.

  • Partnered with designers, marketers, and leadership to ensure cohesive storytelling and high-impact messaging across channels.

  • Initiated and implemented a digital filing system to streamline department operations and enhance content accessibility.

  • Developed a reusable Dynamic PDF stamp template for interdepartmental use, paired with a custom guide to support adoption and consistency.

  • Contributed to Broccolini’s online presence through design support for digital and social media initiatives.

SharkNinja

Graphic Designer

Mar. 2014 - Oct. 2017

Led the design and production of instruction manuals for global product lines, maintaining brand integrity and ensuring clear communication across diverse markets. Supported packaging design and visual branding while managing a high volume of simultaneous projects under tight timelines.

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  • Successfully delivered up to 80 design projects at once, collaborating with over 30 product managers and departments to meet launch deadlines.

  • Produced multilingual manuals in 10+ languages, coordinating with translators and international partners to ensure cultural and linguistic accuracy.

  • Recognized for exceptional efficiency, consistently meeting deadlines without compromising quality or detail.

  • Developed and implemented brand guidelines, a digital asset database, and a centralized file server for the Montreal office–enhancing workflow, consistency, and team productivity.

Standard Life

Graphic Designer

Jul. 2011 - Mar. 2012

Designed promotional and internal materials in line with brand guidelines, with a primary focus on print design and pre-press production. Supported various departments through thoughtful layout, typography, and visual consistency.

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  • Created a wide range of assets including brochures, flyers, advertisements, and corporate forms, ensuring clarity and brand cohesion.

  • Collaborated closely with internal stakeholders to deliver materials tailored to project goals and audience needs.

  • Maintained high standards of quality while working under tight deadlines in a fast-paced environment.

  • Strengthened organizational systems for file management and asset handling.

Education

Dawson College

DEC in Graphic Design

2008 - 2011

Classes that build thinking and management skills, packaging, corporate identity, multimedia, web design and much more.

Skills & Knowledge

Creative Software & Tools

  • Adobe Creative Suite

  • Figma

  • Adobe Acrobat

  • Microsoft Office Suite

  • Mailchimp

  • Wrike

  • DAM

  • Salsify

  • Listrak

Design & Media

  • Graphic Design & Visual Storytelling

  • Layout Design & Typography

  • Branding & Identity Systems

  • Print Production & Pre-Press

  • Digital Design & Responsive Media

  • Illustration & Logo Design

  • Photography & Video Editing

  • User Experience (UX) Principles

Project Management & Leadership

  • Project Coordination & Deadline Management

  • Cross-Functional Collaboration

  • Team Leadership & Mentorship

  • Client & Stakeholder Communication

  • Fast Learner & Adaptable to New Tools

Marketing & Communication

  • Marketing Strategy & Campaign Execution

  • Social Media Strategy & Management

  • Newsletters & Email Marketing

  • Copywriting & Bilingual Content Creation

  • SEO/SEM Concepts (Foundational understanding)

  • Web Content Updates (CMS familiarity)

  • KPI Awareness & Campaign Performance Tracking​

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